DEARBORN, MI--Still reeling from a $12.6 billion loss last year and a steadily declining customer base, the Ford Motor Company announced plans Monday to invest its entire third- and fourth-quarter manufacturing and advertising budgets into reintroducing the Model T, one of history's best known and most innovative car models.
A Ford spokesman poses with the once-revolutionary automobile in a Michigan showroom.
"Today's drivers want to get in touch with the experience of sitting behind the wheel of a finely crafted, planetary-gear vehicle with manual crank shafts," said Ford's president and CEO Alan Mulally, who expects the first line of Model Ts to be available for sale by mid-December and safe for driving as soon as it is neither snowing nor raining. "We're getting back to the basics, bringing the quality and elegance of 1908 into the 21st century. We want to show the country why, at one point, every single car driven in America was a Ford."
